Public Relations and Marketing in Indian Country:
Promoting Your Tribe and Tribal Enterprises
Through Publicity and Advertising
Finance

Announce a new enterprise — or jump-start a floundering one — with a creative marketing and public relations campaign. Let the world know about your accomplishments. Always put your best foot forward when presenting your tribe or tribal organization!

Attend this dynamic, three-day workshop and develop the skills that you need to sell your products, services and image to the community and the world. You’ll leave this class inspired by new ideas and confident in your ability to take your organization or business to the next level of success. Learn how to create a big splash, even on a small budget, and how to get people to attend important events. You’ll also discover ways to increase sales of goods and services
by utilizing a strategic marketing campaign.

Our instructor will provide valuable tips and tricks. Hands-on exercises will reinforce the message, and a comprehensive manual will serve as a reference after the class. Don’t wait. Register today! You can’t afford to miss this class.

Topics that will be covered include:

Assessing Your Needs Opinion research within surrounding communities Opinion research within the tribe Media Strategy The press release as a PR tool Developing a media kit Diplomatic op/ed writing Building a relationship with local media Getting to know your local media Getting to know the national media Building one-on-one relationships with reporters Relations with State and Local Governments Creating opportunities for government-to-government relationships Taking the initiative in building positive relationships Continuous dialogue as preventative medicine Leadership Responsibilities Serving as an ambassador-at-large for your tribe Attending public forums: Preparing a statement Answering questions Formal presentations Enhancing formal presentations Visual elements Public Relations to Promote Tribal Business Stability — the most important impression you can make Information kits for potential partners Using existing partnerships as selling points Attracting investors What potential investors want to know

Advertising as a PR Tool Print and other media advertising Newsletters and brochures Using the Web as an image-building tool Getting your message across effectively Knowing your audience and delivering the appropriate messages Marketing Your Tribe Marketing your reservation as a recreational area Marketing your reservation as a tourist destination Marketing Tribal Enterprises and Products Developing a marketing plan Promoting your products and services Direct mail vs. space ads Finding and reaching your target audience Determining the return on investment for marketing campaigns Case Studies and Exercises You may choose to participate in one of the following exercises: Public Relations: Prepare a media kit and public relations campaign designed to impress potential business partners. Our instructor will guide your group as you discuss the essential elements of a successful public relations campaign and ways to prepare quality materials that show your tribe’s high standards in business practices. Marketing: Prepare a marketing plan and sales strategy for a tribally produced product. Through group discussion and supplemental material, you’ll determine the target audience and develop a comprehensive strategy for reaching that audience based on a pre-determined budget.